Conversions are one of the best ways to track the success of your online campaigns. They give you a quantifiable way to judge the performance of the marketing you’re running and are a great way to understand what campaigns are, and what aren’t, working for you. With the economy in such a state of flux, getting and understanding your conversions is more important than ever. But how do you get someone to take action and convert on your Website or App?
The customer journey is ever changing, and making it easier for customers to navigate through your site and take action is one of the most effective ways to increasing revenue from your Website. The information flow, user experience, speed, design, look, feel and functionality of your Website all play a vital part in getting you the conversions from your Website or App. This is all part of Conversion Optimisation, but the true value lies in understanding where your conversions come from in the first place, not just where on your site, which button, which form or which page but also if they were from your Website or from other marketing or Mobile Apps you have in the market.
The starting point to increasing your online revenue is being able to measure your results and tracking where your conversions originate from is one of the most reliable ways to find where your traffic originated. Once you know that, you can get a better idea of where to increase or decrease your marketing spend and what you need to change or keep the same. Google is releasing a new ad destination report for Google Ads that will help you track your conversions more closely.
With the ad destination report, you will be able to see which conversions come from clicks to your app versus clicks to your website. This will help you better understand where your customers engage with you most and how to increase that engagement. In addition, you’ll see if customers landed on your business profile or got directions to your store prior to a conversion.
This report will allow you to make better decisions and more effectively monetise your online presence, and that’s always a good thing.
Here is the original article from Google